About Me

I’d describe myself as a multidisciplinary designer—at least that’s what I say, and what the three friends I asked would confirm. I haven’t found my niche yet, and maybe I never will. What draws me in are systems—anything that follows a logic, a program, or a structure. That can take shape in print, web, video, brand identity, or large-scale installations.

For me, design isn’t just about aesthetics or making a quick impression. It’s about depth. I want to capture attention, spark curiosity, invite exploration, and provoke thought. Good design, I believe, starts with listening. Each project has its own needs, its own rhythm, its own truth.

Life feels too short to stick to only one thing. As long as I get to create, explore, and shape experiences that teach, inspire, or make people see things differently, I’m happy.

Outside of design? Honestly, I’m not sure there is much for me. But if you asked my three friends again, they’d probably tell you I spend a lot of time talking about sociology, politics, psychology, geography, or statistics. And eventually, they’d roll their eyes—while I insist: it’s all part of design too.

If you’d like to dive deeper into my design philosophy, have a look at my manifesto.

Klanglicht 2025

Art Installation | October 2025

I’m currently working on an art installation for the festival, presenting a large-scale version of my ongoing project Let-Go to a wider audience.

Room of fine arts

Assistance for art gallery management | 2022 – 2024

A glimpse behind the scenes of the art world.

SAMM COMMERCE GMBH

Graphic design & accounting | 2020 – 2024

Where my journey as a designer began.

Communication Design

Detroit | College for Creative Studies | Jan.-May. 2025

As part of my semester abroad, I spent the first half of 2025 in Detroit. Exposure to different work cultures and methods gave me valuable insights and contributed to both my personal and professional development. I realized how much our understanding of a system depends on our perspective: observing it from the outside often highlights patterns or issues that remain hidden from within—and vice versa. Each viewpoint reveals something the other might miss.

Information-Design

Graz | FH Joanneum | 2023-ongoing

I discovered my passion in design and feel both proud and grateful to be a student at FHJ. Time and again, I’ve been able to draw on the fundamental principles I’ve learned—and continue to learn—throughout my studies. The program’s socially critical approach and strong emphasis on research and contextual understanding align closely with my own way of working. This mindset continues to challenge and inspire me to grow and evolve as a designer.

Psychology

Graz | University of Graz | 2021-2023

Driven by a deep interest in the functionality of the human mind, my years at the Institute of Psychology in Graz taught me how essential it is to understand others. Being able to truly engage with different perspectives is not only key in human interaction—it’s also fundamental to creating meaningful design.

Business School

Graz | BHAK GRAZBACHGASSE | 2014-2019

At a vocational high school with a focus on Digital Business, I received a well-rounded education aimed at preparing students for future entrepreneurial paths. The digital aspects of the curriculum gave me my first insights into the world of digital media and laid the foundation for my path toward becoming a designer.